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Cineworld Redesign


Cineworld required a complete re-design of their user account areas, including how Unlimited customers managed their accounts. The aim was to enhance the online experience so that expensive call centre costs could be reduced as a result.

The Problem

Cineworld customers were very used to calling in order to make changes to their account due to a prolonged period of poor user experience on their website.

The Solution

Using a deeper understanding on their behaviours and attitudes, we was able to produce a fully responsive account area based on 2 key research touch points.

My Role

Senior designer and research assistant working with a senior researcher, visual designer, Cineworld’s own design team, project stakeholders and project managers.


User experience design and research assistant, shared prototype creation and final client project presentation.