Who I Am

I am an ultra-hardworking and ambitious designer who is passionate about digital technology. From designing and developing my first website in 1997, I am able to offer a diverse range of skills and capabilities. My experiences include User Experience design for digital products as well as more holistic Service Design for multiple touch point customer journeys. Equally comfortable running research studies as I am designing wireframes, mapping customer journeys or building hi-fidelity prototypes.

My principle belief is in simple and usable human-computer interactions, where design thinking is primarily an effective means of problem solving. I am a strong believer in iterative but informed design processes where the user is central to the design solution.

I am also a keen speaker and blogger on design and user experience. You can read some of my thoughts on the UX By Design blog.

Who I have worked for

British Broadcasting Corporation
Ministry of Justice
JUST EAT- Order Takeaway Online
We Are Experience
Digitas LBi

Who I have worked with

Transport for London
Virgin Trains East Coast
Zurich Insurance
North American Soccer League
University of Melbourne
Association of Tennis Professionals
Silver Rail
London School of Business and Finance

What I do for a living

Some of my work

BBC iSite

BBC iSite

BBC iSite is one of the core CMS applications the corporation uses. It is used to power many high profile customer facing sites, such as CBeebies, CBBC, Blogs, Radio & Music and Corporate. My role as a UX designer was to modernise a dated and inefficient outsourced framework, and help the team create a brand new application from scratch.

Transport for London redesign

Transport for London Redesign

The previous Congestion Charge design was almost 8 years old. In that time, end user technology has evolved as well as user behaviours. My role at TfL was to be the UX design consultant for the redesigned site, implementing a User-Centered Design approach to the project.

Cineworld Redesign

Cineworld Redesign

Cineworld required a complete re-design of their user account areas, including how Unlimited customers managed their accounts. The aim was to enhance the online experience so that expensive call centre costs could be reduced as a result.

BBC iStats

BBC iStats

BBC iStats is the core analytics software powering data driven decision making for the most senior management levels of the corporation. Built using data feed through from ComScore’s Dax product, iStats works as a high level aggregator of data that tells an up-to-the-minute story of web performance. Designed by an external design agency, my role as UX architect was to understand the user goals and major pain points of the existing software