20 July 2014 by Jay Heal
Been some time since I last blogged. In fact this is the first time this year. It’s been a real busy time for me working with Transport for London. A lot has happened.
So it was with great honour to be invited to talk at Digital People in Peterborough event. My talk, “What The Hell Do Users Know – Why we should accept we are all experience designers” will talk about design as a tool for problem solving. I will be giving some examples of my work with TfL and the BBC.
My belief is that to truly to solve the root problem, there needs to be a shared understanding and vision from the whole team. We all play a role in the solution and the concept of a hero designer is one that lives in a previous age.