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Talking & Writing

What We Can Learn From Gordon Ramsay To Design Better Products (Talk)

A talk I did at Digital Peterborough in Peterborough about how Gordon Ramsey’s approach to Kitchen Nightmares resembles a classic user-centred design process.

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The 10 Rules of Contracting (Talk)

Some brief recommendations on how best to survive in the world of contracting within the UK tech industry.

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User Experience Mapping

User Experience Mapping (Book)

I was the technical writer on Peter W. Szabo’s 2017 book, User Experience Mapping. This book gives practical advice to anyone looking to map core journeys through out their product and how this can inform future product / design direction.

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About the speaker


Jay Heal

Jay Heal is a Cambridge based UX consultant with expertise in User-Centred Design, Service Design, Interaction Design and User Research.

His principle belief is that design is both a collaborative and iterative process of problem solving. Great designs solutions are achieved from a deeper understanding and empathy of the people it is intended for.

As a practitioner, Jay is a vocal advocate of the ‘test early, test often’ approach to UX where numerous ideas and concepts can be quickly validated until the right solution is found.

Having graduated from the University of East London within New Technology and Multimedia Design in the early 2000s, his passion for designing for people has led him to work with organisations that include the BBC, Ministry of Justice, Just Eat, Virgin Trains East Coast and Transport for London.

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