Case Study - Utility Warehouse
Duration: 4 months | Role: User Experience Designer
Introduction
As part of Utility Warehouse’s strategic move into the mobile market, I worked with them to understand the wider acquisition journey (front-stage and back-stage). This meant mapping the end-to-end conversion journey with key page designs - for both consumers and UW partners.
Journey wireframes
A key activity was to work with key stakeholders to draw upon a shared view of what the user journey could look like. Using wireframes for key page interactions helped retain a sense of ideation, rather than going straight to high-visual designs. This process was facilitated alongside the internal UI designer, where we would gradually build the design fidelity once we had a built confidence in the end-to-end journey,
Collaboration with marketing and data insights
A lot of the design work was informed by customer analysis that had been compiled by marketing and data departments. This was useful as it gave the user-centred design process a strong and detailed foundation to start with. The view was to measure and optimise the page designs and user journey once they had been released using analytic data.