Duration: 4 months | Role: User Experience Designer
As part of Utility Warehouse’s strategic move into the mobile market, I worked with them to understand the wider acquisition journey (front-stage and back-stage). This meant mapping the end-to-end conversion journey with key page designs - for both consumers and UW partners.
A key activity was to work with key stakeholders to draw upon a shared view of what the user journey could look like. Using wireframes for key page interactions helped retain a sense of ideation, rather than going straight to high-visual designs. This process was facilitated alongside the internal UI designer, where we would gradually build the design fidelity once we had a built confidence in the end-to-end journey,
A lot of the design work was informed by customer analysis that had been compiled by marketing and data departments. This was useful as it gave the user-centred design process a strong and detailed foundation to start with. The view was to measure and optimise the page designs and user journey once they had been released using analytic data.
Find out more about me, my methodology and my background in design and research.
Links to some of my most recent talks and where I have written previously as a technical author.
I offer coaching services to help teams make the most of a user-centred design process.