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Jay Heal - User-Centred Design

Hi, my name is Jay Michael Heal and I am a User-Centred Designer based in Cambridge, England.

I am a passionate technology enthusiast and problem solver having started as a teenage developer in C, C++ and Visual Basic. During my studies at University of East London I found my passion for design, whilst gaining my degree in New Technology and Multimedia. It was here where we learned early user-centred design ideologies and methodologies that would form the basis of my career.

I feel very fortunate that I have the opportunity to work with some great organisations, such as the BBC, Transport for London, Number 10, Just Eat and the NHS to name just a few. Each is unique in both the challenge and the environment to work in but, crucially, provides me with a diverse range of experiences.


By adopting a lean and iterative methodology to design whilst remaining committed to collaboration has been central to my career. This has also allowed me to help organisations adopt improved processes between business requirements and a functioning user-centred design process. Finding the right balance between business requirements and user needs is always a challenge but pivotal to successful products or policies.

Away from work, I am a proud father to three children (Dennis, Yasmin and Max), a husband to Josie since 2012 and a dog owner to Enzo. I am a keen public speaker about design and have previously helped write a book on Experience Mapping.

Also, I like trying to keep fit - I like to run at least a few times a week (injury permitting). Throughout the year you can sometimes find me running at 5k, 10k, half marathons and marathon events. Food and cooking are also a big obsession of mine, coming from a childhood spent in my parent’s restaurant - which I often post pictures of on my Instagram.

Jayheal cooking